Why Patagonia’s Founder Just Gave the Company Away

Outdoor retailer Patagonia has never been shy about its corporate activism. Its founder Yvon Chouinard has now shown that he is willing to put his money where his mouth is, by giving the company away in an effort to fight environmental crises.

Nearly 50 years after Chouinard, himself a rock climber, founded the company, he has taken a unique approach to exiting the business. Rather than …

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